Pescanova’s fishermen told us a little-known secret about prawns: the best ones keep their moustaches. This little detail shows they’ve been processed less, which means fresher, higher-quality seafood.
So to launch Pescanova’s new premium prawns, we decided to talk about the value of a good moustache.
And how did we do it? By shaving Spain’s most iconic one: Vicente del Bosque’s.
/ Credits
/ Credits
Client: Pescanova
Agency: LOLA MullenLowe
Production Company: Harry
Production Company: Harry
Director: Dionisio Naranjo
Director: Dionisio Naranjo
/ Year
2018
/ Film
/ JOURNEY
/ Case Study
November 27th. Men’s Health Awards Gala. At the event, awards are presented to some of Spain’s most famous people.
Vicente del Bosque steps onto the red carpet. When journalists see him, they can’t believe their eyes. For the first time in history, Vicente has shaved off his moustache.
The internet went wild. People speculated, TV shows debated. Everyone was obsessed with why Vicente had shaved.
And then, two days later, the reveal. A national ad told the story and made the connection.
/ Film
/ Film
/ Film
/ SOCIAL CAMPAIGN
/ Case Study
/ Case Study
/ Case Study
/ Case Study
/ OOH & SOCIAL
/ CASE STUDY
/ Press
/ Press
Featured on ESPN, Olé, l'equipe, gol, As, Marca, Eurosport, Foot.fr, Mundo Deportivo, France Football, 90min, Defensa Central, eldesmarque, TVE, Antena 3, La Sexta, Onda Cero, Cadena Ser, Cope, Men's Health, Vanity Fair, Lecturas, Diez Minutos, Forocoches, El Mundo, El País, ABC, La Razón, El Español, La Voz de Galicia, El Confidencial, Europa Press, La Opinión, La Vanguardia and many more.
/ Film
The internet went wild. People speculated, TV shows debated. Everyone was obsessed with why Vicente had shaved.
And then, two days later, the reveal. A national ad told the story and made the connection.
/ OOH
/ OOH
/ JOURNEY
November 27th. Men’s Health Awards Gala. At the event, awards are presented to some of Spain’s most famous people.
Vicente del Bosque steps onto the red carpet. When journalists see him, they can’t believe their eyes. For the first time in history, Vicente has shaved off his moustache.
Featured on ESPN, Olé, l'equipe, gol, As, Marca, Eurosport, Foot.fr, Mundo Deportivo, France Football, 90min, Defensa Central, eldesmarque, TVE, Antena 3, La Sexta, Onda Cero, Cadena Ser, Cope, Men's Health, Vanity Fair, Lecturas, Diez Minutos, Forocoches, El Mundo, El País, ABC, La Razón, El Español, La Voz de Galicia, El Confidencial, Europa Press, La Opinión, La Vanguardia and many more.
