THE FACE OF 10
/ About the project
Dove told us about a growing trend among 10-year-old girls: they were following influencers who teach skincare and beauty routines meant for adults.
We couldn’t stop these girls from watching these videos.
But what if we teamed up with the very influencers they follow to remind them of the only skincare routine they should actually care about at their age?
Client: Dove
Agency: David Madrid
