GRASA COLLECTION
/ About the project
Creative direction for the launch of Nathy Peluso’s latest GRASA merch.
Nathy’s music is all about empowerment, so we carried that same energy into the messaging for her summer collection.
We decided to use the beach flag icon, which tells you if it’s safe to swim, to show that this summer is the perfect time to learn to love yourself, perra.
Client: Apparel
