Campaign

/

shortfilm

CLARA

(

10

)

/ About the project

Before I started working in advertising, I wrote and directed short films.

And thanks to Arcos, one of Spain’s most iconic knife brands founded in 1734, I got the chance to write a 7-minute script telling Clara’s story.

Clara is a tribute to all mothers who, even when life is complicated, manage to make their children’s world feel like a fairytale. This story is that fairytale. And it’s dedicated to all mothers. Especially mine.


/ Credits

Client: Arcos

Agency: El Ruso de Rocky

/ Year

2019

/ shortfilm

/ Film




/ poster




/ JOURNEY




/ OOH





/ OOH







/ Journey






/ Journey


Born to cut. Living to unite.
A knife set called Clara was created. Made with Arcos’ most affordable handle and its most expensive blade. It’s an object that represents the social inequality that exists in Spain, the one that Arcos wants to help reduce through the actions carried out in their company.

Here's the link if you want to buy one: Serie Clara.
I promise you they're the best knives you'll ever have in your kitchen.





/ JOURNEY


Born to cut. Living to unite.
A knife set called Clara was created. Made with Arcos’ most affordable handle and its most expensive blade. It’s an object that represents the social inequality that exists in Spain, the one that Arcos wants to help reduce through the actions carried out in their company.

Here's the link if you want to buy one: Serie Clara.
I promise you they're the best knives you'll ever have in your kitchen.


/ the knife




/ the knife

/ Artists, graphic designers AND art directors who participated






/ Artists, graphic designers AND art directors who participated



/ Film

/ shortfilm




/ poster

/ SOCIAL CAMPAIGN


Born to cut. Living to unite.
A knife set called Clara was created. Made with Arcos’ most affordable handle and its most expensive blade. It’s an object that represents the social inequality that exists in Spain, the one that Arcos wants to help reduce through the actions carried out in their company.

Here's the link if you want to buy one: Serie Clara.
I promise you they're the best knives you'll ever have in your kitchen.


/ the knife

/ Case Study

/ Case Study

/ Case Study

/ Case Study

/ OOH & SOCIAL

/ CASE STUDY


/ Press






/ Press








/ Film

/ OOH





/ OOH





/ JOURNEY


Born to cut. Living to unite.
A knife set called Clara was created. Made with Arcos’ most affordable handle and its most expensive blade. It’s an object that represents the social inequality that exists in Spain, the one that Arcos wants to help reduce through the actions carried out in their company.

Here's the link if you want to buy one: Serie Clara.
I promise you they're the best knives you'll ever have in your kitchen.


/ SOCIAL Film

/ Film

OTHER

PROJECTS

11

/

UNMERRY CHRISTMAS

UNMERRY CHRISTMAS

11

/

UNMERRY CHRISTMAS

UNMERRY CHRISTMAS

11

/

UNMERRY CHRISTMAS

UNMERRY CHRISTMAS

1

/

ALCARAZ SIGNS / NETFLIX

ALCARAZ SIGNS / NETFLIX

1

/

ALCARAZ SIGNS / NETFLIX

ALCARAZ SIGNS / NETFLIX

1

/

ALCARAZ SIGNS / NETFLIX

ALCARAZ SIGNS / NETFLIX

2

/

SEARCH FOR MAGIC / COCA-COLA

SEARCH FOR MAGIC / COCA-COLA

2

/

SEARCH FOR MAGIC / COCA-COLA

SEARCH FOR MAGIC / COCA-COLA

2

/

SEARCH FOR MAGIC / COCA-COLA

SEARCH FOR MAGIC / COCA-COLA