Campaign
/
New media
/
PR
ALCARAZ SIGNS
(
1
)
/ About the project
To launch Alcaraz’s new docuseries, we teamed up with Carlitos and used a new medium that hacked every other media.
/ Credits
Client: Netflix
Agency: David Madrid
/ Year
2024
/ Case Study
/ Case Study
/ Case Study
/ JOURNEY
Indian Wells. Round of 16.
Alcaraz wins again. A new message: "Tudum”. More rumors. More headlines. More theories. Is Netflix behind?
Indian Wells. Quarterfinals.
Alcaraz wins and writes “No more secrets” on the camera. The world waits for Carlos’s announcement, which will come a few minutes later.
The big reveal.
Carlos Alcaraz writes “Game, set and Netflix” not on a camera, but on the screens of some of the world’s biggest squares, including Times Square. Mystery solved. Alcaraz documentary series is coming in 2025. Fans go crazy. Netflix wins.
/ Press
Featured on ESPN, Eurosport, Marca, The Times, El País, El Mundo, As, Sky Sports, Sportskeeda, MSN, Corriere dello Sport, Claro, Olé, Sport, Abc, Esentially Sports, 20 minutos, Mundo Deportivo, El Confidencial, Relevo, Express UK, reddit, Reppublica, Talksport, El Desmarque, La Razón, my WhatsApp group of friends and many more.
/ OOH
/ OOH
/ Journey
/ Journey
Indian Wells. Round 1.
Alcaraz vs Auger-Aliassime. Streamed live worldwide. Alcaraz wins. He writes "N. See you soon" on camera. A lot of buzz. N? Novak? Nadal? Nike? Nicky Nicole?
Indian Wells. Round of 16.
Alcaraz wins again. A new message: "Tudum”. More rumors. More headlines. More theories. Is Netflix behind?
Indian Wells. Quarterfinals.
Alcaraz wins and writes “No more secrets” on the camera. The world waits for Carlos’s announcement, which will come a few minutes later.
The big reveal.
Carlos Alcaraz writes “Game, set and Netflix” not on a camera, but on the screens of some of the world’s biggest squares, including Times Square. Mystery solved. Alcaraz documentary series is coming in 2025. Fans go crazy. Netflix wins.
/ JOURNEY
Indian Wells. Round 1.
Alcaraz vs Auger-Aliassime. Streamed live worldwide. Alcaraz wins. He writes "N. See you soon" on camera. A lot of buzz. N? Novak? Nadal? Nike? Nicky Nicole?
/ Artists, graphic designers AND art directors who participated
/ Artists, graphic designers AND art directors who participated
Featured on ESPN, Eurosport, Marca, The Times, El País, El Mundo, As, Sky Sports, Sportskeeda, MSN, Corriere dello Sport, Claro, Olé, Sport, Abc, Esentially Sports, 20 minutos, Mundo Deportivo, El Confidencial, Relevo, Express UK, reddit, Reppublica, Talksport, El Desmarque, La Razón, my WhatsApp group of friends and many more.
/ Film
/ shortfilm
/ poster
/ SOCIAL CAMPAIGN
Indian Wells. Round 1.
Alcaraz vs Auger-Aliassime. Streamed live worldwide. Alcaraz wins. He writes "N. See you soon" on camera. A lot of buzz. N? Novak? Nadal? Nike? Nicky Nicole?
/ the knife
/ Case Study
/ Case Study
/ Case Study
/ Case Study
/ OOH & SOCIAL
/ CASE STUDY
/ Press
/ Press
Featured on ESPN, Eurosport, Marca, The Times, El País, El Mundo, As, Sky Sports, Sportskeeda, MSN, Corriere dello Sport, Claro, Olé, Sport, Abc, Esentially Sports, 20 minutos, Mundo Deportivo, El Confidencial, Relevo, Express UK, reddit, Reppublica, Talksport, El Desmarque, La Razón, my WhatsApp group of friends and many more.
/ Film
/ OOH
/ OOH
/ Journey
/ JOURNEY
Indian Wells. Round 1.
Alcaraz vs Auger-Aliassime. Streamed live worldwide. Alcaraz wins. He writes "N. See you soon" on camera. A lot of buzz. N? Novak? Nadal? Nike? Nicky Nicole?
Indian Wells. Round of 16.
Alcaraz wins again. A new message: "Tudum”. More rumors. More headlines. More theories. Is Netflix behind?
Indian Wells. Quarterfinals.
Alcaraz wins and writes “No more secrets” on the camera. The world waits for Carlos’s announcement, which will come a few minutes later.
The big reveal.
Carlos Alcaraz writes “Game, set and Netflix” not on a camera, but on the screens of some of the world’s biggest squares, including Times Square. Mystery solved. Alcaraz documentary series is coming in 2025. Fans go crazy. Netflix wins.
/ Press
/ Press
Featured on ESPN, Eurosport, Marca, The Times, El País, El Mundo, As, Sky Sports, Sportskeeda, MSN, Corriere dello Sport, Claro, Olé, Sport, Abc, Esentially Sports, 20 minutos, Mundo Deportivo, El Confidencial, Relevo, Express UK, reddit, Reppublica, Talksport, El Desmarque, La Razón, my WhatsApp group of friends and many more.
/ SOCIAL Film
/ Film
